Apple The Mall at Bay Plaza
Lights are turned off inside the store. Switch them back on by enabling light mode on your device. 😎
360° VR
Apple The Mall at Bay Plaza,
Discover the new design of the first Apple Store in the Bronx, New York City’s
northernmost borough. — #AppleStoreVR A minisite created by Filip and Michael.
Apple The Mall at Bay Plaza,
a virtual tour.
Discover the new design of the first Apple Store in the Bronx, New York City’snorthernmost borough. — #AppleStoreVR A minisite created by Filip and Michael.
First in the Bronx,
and first in the world.
Located just south of Co-Op City and west of Pelham Bay Park, Apple The Mall at Bay Plaza brings convenient service and support to the Bronx for the first time and introduces an in-store experience never before seen at any Apple Store in the world.Explore the VR tour and browse opening day photos below to learn more.
Almost like being there:
A virtual tour.
Tap the play button to begin your virtual tour.
Pan with your finger or click and drag your cursor to explore panoramas of the store. Tap the 360-degree portals and
info buttons to move around and read more details. Tap anywhere to hide or reveal options.
info buttons to move around and read more details. Tap anywhere to hide or reveal options.
Please note, the VR tour may differ in some details from the actual final design.
Last updated on October 12, 2021
All renderings have been modified to more accurately depict certain design details.
Last updated on October 12, 2021
All renderings have been modified to more accurately depict certain design details.
A detailed look inside on opening day.
Apple The Mall at Bay Plaza opened to customers celebrating the launch of iPhone 13, iPhone 13 Pro, and iPad mini.
Apple Pickup
When you purchase at home and choose in-store pickup, your order will be waiting in the new Apple Pickup zone, a permanent home for online order pickup in the heart of the store.
Dedicated signage on the rear wall guides you to the accessible pickup counter, where an Apple team member will retrieve your order from built-in drawers along the wooden wall. Apple The Mall at Bay Plaza is the first Apple Store in the world with a dedicated pickup zone instead of a Forum.
Dedicated signage on the rear wall guides you to the accessible pickup counter, where an Apple team member will retrieve your order from built-in drawers along the wooden wall. Apple The Mall at Bay Plaza is the first Apple Store in the world with a dedicated pickup zone instead of a Forum.
Today at Apple
Today at Apple sessions — the free creative events offered in Apple Stores around the world — find a more intimate home in The Mall at Bay Plaza with two new zones that evolve the design of Training Tables found in other Apple Stores.
Instead of a Video Wall with cube seating, rounded tables place participants and Apple Creative Pros on all four sides, fostering communication and the sharing of ideas. Integrated outlets in each table offer a quick charge.
Larger Forum Displays bring session content to life, mounted against wood slat walls designed with acoustics in mind. Each table offers an Assistive Listening System for hearing accessibility.
Instead of a Video Wall with cube seating, rounded tables place participants and Apple Creative Pros on all four sides, fostering communication and the sharing of ideas. Integrated outlets in each table offer a quick charge.
Larger Forum Displays bring session content to life, mounted against wood slat walls designed with acoustics in mind. Each table offers an Assistive Listening System for hearing accessibility.
Seating
Apple The Mall at Bay Plaza offers a more comfortable place to meet up for Genius Bar appointments. Built into the Avenues along the store walls are leather seats with an all-new design and upholstered backrests.
Storefront
A new storefront design emphasizes transparency and communicates lightness with minimal materials and an Apple logo that appears to float in front of the store.
Sliding glass doors efficiently manage store traffic and maximize interior visibility.
Sliding glass doors efficiently manage store traffic and maximize interior visibility.
Simplified Design
Fabric on the ceiling, fabric on the walls: updated materials and lighting refresh the Apple Retail design language and improve acoustics and circulation. Freestanding Avenue fixtures bring display shelving out of the walls. Simplified designs streamline store efficiency and ultimately create a better customer experience.
One more gallery.
If you enjoyed the VR tour, you might like some of our favorite renderings. Browse a selection of images we love that highlight the most significant features of Apple The Mall at Bay Plaza.
Please note, renderings may differ in details from the actual design.
Last updated on October 12, 2021
All renderings have been modified to reflect the new design more precisely in detail.
About the authors.
Filip
choreographics.me, @storetellee
Filip Chudzinski
Filip is an UX/UI-Designer based in Berlin, Germany by day, who makes ideas happen. He's the creative editor of Storeteller by night, while sharing his passion for Apple Watch bands with Bandbreite, an app for your ever-growing watch band collection, at any time.choreographics.me, @storetellee
Michael
michaelsteeber.com, @MichaelSteeber
Michael Steeber
Michael is a designer and writer creating stories that celebrate art, architecture, and creativity. His work aims to add a moment of positivity and wonder to your day. Michael created the unique Apple Store Glossary to help you learn more about Apple retail.michaelsteeber.com, @MichaelSteeber